About Circle + Bloom

Our Story

Our story starts more than twenty years ago when our founder, Joanne, was diagnosed with PCOS as a late-teen. The words from her OB-GYN that “pregnancy may be difficult” were hard to hear. Not surprisingly, she had problems with conception. After her difficult emotional journey which ended with two beautiful and healthy children, her close friend then started having fertility problems which prompted her to action. Exploring the connection between the mind + body, as well as the direct connection between stress and hormone balance and ultimately fertility, she had the idea of creating a daily relaxation program that tracked to the monthly cycle. Given the fact that our bodies are changing every day throughout the month, a physiological daily guided visualization made complete sense to her. As she says “it was my “ah-ha” moment and one that I will never forget standing in my kitchen with this idea that hit me like a bolt of lightening. I have never turned back.”

Susan Cooke, Joanne’s sister, recently made the decision to join her to be part of what she calls “an opportunity to help women with my business experience to build a company that we can truly be proud of.”

Read More about Joanne Verkuilen, Founder and Co-CEO
Read More about Susan Cooke, Co-CEO

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What is Important to Us.
We are a family and woman-owned business that cares deeply about helping other woman who are experiencing the emotional toll of trying to conceive. We create, share, laugh, cry, dream and try to make a difference every day. We have a vision that Circle + Bloom will be part of everyone’s pregnancy planning process because we are so convinced of the benefits of our programs.

  • We care deeply about the experience people have using our programs…and yes, we ultimately hope that as many women as possible will become pregnant while using our program, but we know we are not selling a “magic potion” and we do not want to give the false impression that our programs work every single time. We do feel passionate about helping you to have a profound experience, bringing calm to a crazy world, helping to shift your thoughts, re-arrange your body, and improve your outlook. Empowering your body and taking control over your own health in a wonderfully positive way.
  • We constantly challenge ourselves to improve our work, our programs, our business and ultimately the benefits to our customers.
  • We hope to advance mind + body awareness, in particular to as it pertains to fertility.
  • We make the pledge to always be honest in everything we represent, communicate and stand for.
  • We seek to be a helpful contributor to the fertility community on a national basis.
  • Our Inspiration
    Here is a collection of organizations, books, website, blogs and quotes that inspire us everyday.

    Books
    Alice Domar, Ph.D.
    Bernie Siegel M.D.

    Organizations
    RESOLVE.org
    American Fertility Association
    INCIID

    Blogs
    Dr. Liccardi
    Stirrup Queens

    Read More Inspiration.

    Our Team of Experts

    We are fortunate to have very esteemed members of the professional medical community who have provided guidance and counsel throughout the creation of our programs. These are highly regarded professionals who immediately recognized the value in consistently applying mind + body techniques and relaxation to help in the fertility process.

    Bernie Siegel, M.D.

    Siegel

    “I am happy to endorse the Circle + Bloom™ program. Guided visualization and mind/body programs can be applied to fertility issues just as well as patients experiencing more serious health concerns.”

    Read More About our Advisory Board and Professional Endorsments.