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This is the second installment of our experience in the creation of our second product - a Pregnancy Series for the first, second and third trimesters. Our first post was a snapshot of where I was at that time of product development, which was outlining, researching and thinking broadly about what the program should accomplish.  [...]

Trying Not to Try

In speaking with women trying to get pregnant, more times than anything else it became clear that the words "trying to relax" were the last words that they would want to hear. Typically, the reason had fundamentally to do with the idea that the fertility problems stemmed from their head, sometimes with blame and guilt [...]