We are constantly on the hunt here at Circle+Bloom to ensure that our product descriptions and overall company messaging gets to the point and the maximum number of people understand what we are all about.
Among other things, we’ve been focusing lately on the “cliff-notes” or short-hand way of describing our programs.
Historically we have been using “Mind-Body Programs.” Given feedback and various discussions we have had we feel that this description might be causing more confusion and not helping people understand our programs:
Enter the brain.
What is the true difference between the mind and the brain? Our mind is our emotional-being, our existence beyond the physical make-up of our bodies – or better described as our souls. On the other hand, we have our brains. Where we think. Where we analyze and make decisions. Where we direct our bodies (BOTH consciously and unconsciously) to do things. The brain works in complete harmony and in tandem with our bodies on a constant basis. Our thoughts and images communicates with and instructs the body – and then the body communicates back with our brain. When we think of our brains, we think of a specific area of our body, where our intelligence resides.
What it boils down to is the perceived value or the words that best describe and convey our program descriptions. We are using our BRAINS to visualize and think and therefore enable our BODIES to improve our own reproductive ability. Hence we have been using such descriptions as the Brain-Fertility Connection, the Brain-Body, and Brain-Health. Our programs use our brains in a new way to make our bodies do what we want it to do.
What do you think of when you hear “Mind-Body” or the difference between the Brain and Mind? How would you go about describing our programs?